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ux / ui design

CLIENT

GOAL:   

Design accurate and visually-enabled disability rating calculator for
US Veterans

TECH:  

WordPress / PHP with 1 full-time developer

KEY PROBLEM
The US Veterans disability rating process is highly complex, difficult to navigate, and the math is not straightforward or linear. Veterans need more insight into the process and calculations that better reflect real-world claims.

 


SOLUTION
Created an intuitive web application that empowers US Veterans to get:

 

  • More accurate disability rating and get more insight into the process
     

  • Provide real-life visual cues and medical context
     

  • Adjust calculations for conditions affecting both sides of the body
     

  • Consider conditions that affect dominant versus non-dominant sides of the body.


HOW WE ENSURED SUCCESS

  • Deeply explored into  Veteran pain points
     

  • Pushed boundaries of what's possible and what the rest of industry is doing
     

  • Thoroughly understand and express VA disability rating formulas
     

  • Created comprehensive requirements for team and developer
     

  • Reflected branding in UI elements

Veterans Claims United
GeoWord

CLIENT

GOAL:   

Design a high-end services website for a resumé and cover letter translation and career consulting for Europeans seeking jobs at top-tier multi-national companies that also includes an automated   

TECH:  

Shopify / JavaScript / Apps with a team of 2 developers 

KEY PROBLEM
How do you create a website that integrates an automated workflow inside of Shopify

 


SOLUTION
Focused on the user for v.1 and created a custom and intuitive customer portal that lets users receive and review translated resumés and cover letters, track document approvals, as well as schedule video
 consultations

 

  • Users can easily scan and view their orders online and via email to move through the steps required to complete and approve their documents 
     

  • Provided multi-page inputs for building a resumé from scratch with dynamic country-specific resumé requirements and choice of layouts
     

  • Integrated Zoom scheduling and notifications 
     

  • Provided an easy written 72-hour feedback mechanism    


HOW WE ENSURED SUCCESS

  • Conducted deep research to identify the most powerful and leanest Shopify apps that satisfied at least 80% of requirements
     

  • Comprehensively detailed the workflow, identified requirement gaps, and created custom metadata and needed API calls, ensuring all disparate systems communicated with each other
     

  • ​Mapped out conditional workflows and trigger points 
     

  • Reflected branding in all UI elements

CLIENT

GOAL:   

Replace dense hard copy catalog for wholesale jewelry buyers across the world with a highly intuitive and navigable website that includes thousands of items and SKUs

TECH:  

AmeriCommerce / JavaScript with 2 full-time developers based in Argentina

KEY PROBLEM
How to create a seamless experience for wholesale buyers who have relied on a complex paper catalog for 30+ years that contains thousands of SKUs in a functionally limited
e-commerce platform 
           

SOLUTION
Develop multiple ways to navigate items, provide a
realistic sense of proportion when viewing mixed item categories and creating a way to browse an online version of the catalog based on color groupings 

 

  • Created a proportional scale for each item category including rings, necklaces, bracelets and pins that was applied in the photography workflow
     

  • Due to the length of the necklaces, a scale was developed for the necklace pendants only so they could be viewed in relational size at first glance
     

  • Developed 400+ photo-realistic swatches representing materials including gemstones, metals, and cameos
     

  • Created a rich set of  metadata for all items allowing jewelry to be viewed by collection, sizing, category, and mixed attributes
     

  • Developed a custom interactive tool "Layer Color Love" that integrated products with live-action videos so users can view how layer jewelry and match items



HOW WE ENSURED SUCCESS

  • Worked closely with developers and AmeriCommerce as there were a myriad of limitations in the core code base
     

  • Provided detailed workflows and behaviors for brand new elements and completed thorough testing
     

  • Conducted qualitative investigation with key customers and created high-level personas

Jan Michaels Jewelry
Informatica

CLIENT

GOAL:   

Create an intuitive and powerful and flexible interface for the designer and administrator of an enterprise-level database schema. Note this design is the precursor to a completely visual, drag and        drop, and automatic way to create a star schema

TECH:  

Java / JavaScript with 4 - 5 full-time developers 

KEY PROBLEM
Schema designers are unable to create, edit, view and access schema objects that include

Facts, Dimensions, and Metrics in a universal and contextual way.


SOLUTION
Provide schema designers with a dedicated interface with a much-needed memory. In very few clicks, designers are able to traverse relationships and connections between objects in the schema.  

 

  • Created an attribute-based retrieval tool so designers can access objects in a quick and comprehensive way
     

  • Inflected the design for  for the most frequent tasks such as creating a dimension table and accessing metrics in one fact table
     

  • Provided a way to view reports used by each object, as well as test revised expressions in order to understand the the impact of edits and additions
     

  • Provide an easy way to view custom metrics at one time without having to navigate all Fact Tables
     


HOW WE ENSURED SUCCESS

  • Conducted a deep dive investigation into the needs and paint points of schema designers and fleshed out a  persona that informed our design designs
     

  • It was paramount to  reverse engineer this disparate and intricate process in a meticulous way
     

  • As this design represented a fundamental shift, we provided developers with a detailed documentation with requirements and behaviors

nichola americanos

elationbydesign

Look for the sweet words
That can produce
Happiness
Because
Tomorrow is controlled
By the song
You sing today...


-Seema Chowdhury

 

 

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