UX design

Clients: ebay, Pearson and Informatica
Overview

Researcher and UX designer for a range of business-to-business and consumer platforms that included ebay, HPShopping, SAP, Informatica, SilverPOP, employing a rigorous methodology called Goal-Directed design that was pioneered by Alan Cooper in the late 90s. Known for its ability to solve tough design problems for highly complex systems, Goal-Directed design is rooted in diving deep into the behavior and perceptions of a system's users. The process was also unique in that we work in a complementary teams of two people.

 

Here are two of my favorite projects from that era - one for Harcourt Assessment (now Pearson) that called for a design of an interim testing platofrm for students grades 3 - 11 to determine their readiness for end-of-year high stakes test. The other is for Redwood City-based Informatica, a leader in data analytics and business analytics, who needed a design of PowerAnalyzer, their first first front-end web delivery system for delivering analytics to enterprise executives.

 

nichola americanos

elationbydesign

Look for the sweet words
That can produce
Happiness
Because
Tomorrow is controlled
By the song
You sing today...


-Seema Chowdhury

 

 

© 2018